Coming soon to a theater near you: Stale Easter candy.
In Hollywood’s latest example of proving that they’re just getting lazy with this whole “original ideas” thing, the brand behind Peeps — the sugar-coated, marshmallow candy shaped like chicks and bunnies — wants to transform the small confections into big screen stars.
Per Deadline, Just Born, the Pennsylvania-based manufacturers of Peeps, has “sprung for a full-length animation feature pitch from [filmmaker Adam] Rifkin … to adapt Peeps into a “Lego Movie”-esque family epic set the night before a Peeps diorama contest, when a wayward Peep gets misplaced and must adventure through the fantasy lands of different-themed dioramas before the contest’s judging begins.”
Deadline writes that Rifkin, who directed “Detroit Rock City” and wrote family-friendly flicks including “Mouse Hunt” and 2007’s “Underdog,” was inspired by “watching his niece and nephew construct their own Peeps diorama for a school project. That led him to discover the elaborate annual contests hosted by the likes of the Washington Post, whose winning entry this year was a black and white diorama of Martin Luther King, Jr.’s iconic ‘I Have A Dream’ speech — fashioned, of course, entirely out of the sugar-dusted marshmallows.”
While the Peeps diorama contests are actually pretty funny and clever, we’re not so sure about constructing an entire feature film around them. Then again, “The Lego Movie” sounded pretty flimsy plot-wise, too, and that flick wound up being both a commercial and critical smash. So who knows.
But considering Just Born rakes in $2 billion annually from the sale of Peeps and Peeps-branded products (Peeps-flavored lip balm, anyone?), we can’t blame them for trying to squeeze some more money out of their marshmallows. And let’s face it: You’d probably pony up some cash to watch a movie about Reese’s peanut butter cups, right? (Or is that just us?)
Photo by AP Photo/Matt Rourke